Designing Our Invitation

The invitation was a lot of fun to make, not to mention hazardous as well. We* chose the Fiji water bottle because it was ergonomically easy to work with. It felt comfortable holding it, small, and its simple geometric shape made it easy to design around.

I used spray adhesive to adhere the label to the bottle. I used GooGone to get the sticky goop left behind from the original label. The GooGone unfortunately left behind a greasy residue that I was able to get off by soaking the bottles in a sink filled with hot water and dish soap.

The design behind the label reflects our initial poster style using blacks and vibrant colors 1.) to call attention to the issue (the water crisis) and 2.) to appeal to our target audience (active college students) in addition to keeping it simple and to the point. The inside of the label depicts a dry/cracked desert scene to build onto this idea that without water life ceases to exist and become part one of a two series invitation unit. The front of the bottle presents the user with a hard - hitting fact and then leads the user to the back of the bottle ( connecting front and back label) to present a call to action for the user to get involved and join us in the pursuit of assisting this world crisis. The connecting of the front and back label illustrates a direct correlation between the problem and our efforts... hopefully!