Idea Convergence

After all of our divergence and generation of ideas, we started to converge on the ones we liked best. We started by putting stickers next to the ideas we liked best, than took those and wrote them on the whiteboard so we could analyze them further. Eventually we narrowed the ideas down to our top 7.

Those 7 were:

-Water Tax
-Water Credit
-Water Points
-Get rid of water
-Dye the canal
-Make water efficient products
-Engage the environment

We each took one of these vague ideas and developed it in a way that it related to our audience of college students. We then judge the 7 ideas against a criteria that included visibility, do-ability, will it help the cause and will it inspire our audience. Based on that criteria, we were able to settle on 2 ideas that we feel strongly about.