Problem Statement

After our initial phase of research, we began to formulate a problem statement. We had decided we needed "Actionable solutions for responsible water use within central Indiana". As we began to work towards addressing this problem, we began to find a few flaws in our problem statement.

We then sought out to redefine the problem through more intensive research and discussion. We weighed out the options from different possible directions by using charting tools and we were then able to see what matters most. In the US, we consume more water than anywhere else in the world. We have never really experienced in our lives sever issues related to water. Because of this, people in the US are naive to the water crisis. We decided we needed to find a way to "Engage and inform our audience of the global water crisis and inspire them to donate resources."

Feeling that we might have had a good grasp on the issue, we began to research our audience. Through marketing analytical studies, we determined college age students had the most potential for evoking change. We went out into the field to get to know our audience a little bit better— and that's when we really found the problem. Two common themes began to arise: people are either completely unaware of the water crisis or they're just too busy to stop and care.

We then decided to focus on the problem, "College students are too busy to focus on the water crisis."