The Water Plague

This concept is built around the premise that this entity we know as water is not infinite. Based on the research we as Greenhatcreative have conducted, which includes water expert interviews, on-sight surveys, videos, and multiple articles, we've concluded that many people in our society are uninformed about any idea of a "water crisis." As Visual Communicators, it's our desire to transform this perception into one of significance and action.

Note that this idea is in its VERY early stages of development. Please feel free to provide any feedback you feel we may benefit from.

Initial Location: IUPUI campus - Student Center & Library
Durration: 3-4 days(Monday- Thursday)

Day 1:
All prices on water bottles would rise to $8 (give or take a few cents). This includes vending machines, corner stores, cafeterias, bookstore, etc. This action would most likely spark some controversial discussion among students/faculty. Outrageous water prices may entice people to resort to drinking fountains for water or bring their own water containers.

Day 2:
With day one still in action, all drinking fountains would be blocked off with caution tape, in addition to possibly blocking off the main fountain across from Herron. The caution tape may reveal some special message tailored directly to the particular instance.

Day 3:
All bathrooms will be blocked off or the majority of stalls would be blocked off with another special message accompanying it.

Optional Day 4:
A mass email would be sent out to debrief what had happened, why it had happened, and what can be done about it. The messages tied into each day may be enough to direct viewers to some resource in which they may obtain further information regarding the experience/water crisis.